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Click Through Rate (CTR)

What does Click Through Rate (CTR) mean?

A digital marketing term to measure success of an ad on a web page. Click Through Rate (CTR) is the average number of click-through per hundred ad impressions. CTR is expressed as a percentage. A high click through rate indicates initial success of an advertisement. The website earns revenue through the display of ad on its web page.

Futures Knowledge Explains Click Through Rate (CTR)

Earlier Web site traffic, number of visitors to a site, was generally accepted as a measure of success. But now CTR is considered a better commercial measure. A high CTR may be seen as a measure of the immediate response to an advertisement. Some of these visitors may turn out as a buyer. High conversion rate, which leads to more sales, is the main objective of ads.

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